No matter what type of business you are operating in, have you ever heard that expression, ‘don’t get technical with me’? It sounded more like a command than anything else. Perhaps you were embroiled in a new business development. As a newcomer to an entrepreneurial way of doing things, perhaps this negative expression came from a rival with more years of experience than you and tried to impose his will on you.
Perhaps, as a junior workplace developer, you encountered this expression from a more senior authority who should have known better.
Do not listen to such men. Listen to your heart and follow your base industrial instinct. You know what you are doing. All you want to do now is sell your business forward. To do that, you will need a strong team of a few good freelance technical writers to assist you. But these are no ordinary copywriters. These writers have the technical expertise and knowledge that you have been looking for to help you put the word out that you are open for business.
These are extra-ordinary writers extra-ordinnaire.
They were once involved in the same industrial processes that you always roll up your sleeves to every morning. Never mind their writing, in many cases, still today, they remain so. The writers, never in question, took it upon themselves to ensure that they were properly equipped with the necessary communications devices to compose technical reports, advertising material and user-friendly manuals, among others, to help the likes of you get the essential message across.
Of course, it always helped that they remained empowered with the necessary technical knowledge and experience to ensure that their material remained credible.